McCain: Wanna Be In My NCAA Pool?

Mon, March 17, 2008 - 3:20 PM

The McCain campaign hit upon a novel way to build a database of e-mail addresses. After providing some personal information (e-mail and zip code) basketball fans can fill out their picks for the NCAA tournament. Apparently once the tournament starts the site will tell you how well you picked versus the picks by Sen. McCain. There's also mention of prizes (campaign swag) to participants whose picks are most accurate.

Of course, the real game here for the campaign is gathering e-mail addresses. In the five minutes since I filled out my bracket (Go Badgers!) I received two e-mails from the campaign. Unsubscribing is as simple as following a link at the bottom of the e-mail.

-- Mark Young